A copywriter. A content creator.
It’s all about people. You’re a person. I’m a person. And together, we write content and copy for your audience, your customers, your people. Treat your audience like individuals, and I believe you will earn their trust.
Selling you – that’s what I would do.
With a natural interest in psychology and human connections, I cannot help but think about the reader when I write – whether it be in my content, copy, or fiction. To me, it is all the same – you are writing to win someone’s attention. And with said attention, your goal is to sell. A product. A brand. An ethos. Or, as I see it, you are selling you.
Persuade and prove to your audience that you are worth their time. You are worth returning to. Do this and, whether or not you make the sale right then in that moment, you will make the sale – when the person is ready.
Writing content and copy; it’s my every day.
I spend my days working as a Marketing Executive, writing content and copy for fulfilment businesses – while working on my employer’s own company and brands too. This has resulted in a board range of work, with a diverse set of briefs.
From product content for online stores, to the reworking of a company’s web content, to monthly newsletters and blogs, I keep myself busy. I have written scripts for tutorial videos, guidelines for branding, and training documents for workplaces.
Content and copy are a brand’s voice.
I also love to work on branding too – whether it be taglines, logos, and the brand name itself. I take great pride and pleasure in figuring out a company’s target audience, mapping their journey, and analysing every aspect of a brand’s image – to ensure it is in keeping with their audience, while setting out their core values and vision.
Here is an example of an all-in-one (the name, logo, and tagline) for a brand. The brief was simply: “Can you come up with a name for a dog-walking business?” And yet, I could not resist but provide the full package.
The ‘South-coast’ in the name was required due to copyright. I opted for this, rather than ‘Poole’, ‘Bournemouth’, or ‘Dorset’ (where the business was due to be based), because I wanted to provide a name that had a high ceiling in terms of brand growth.
The tagline, on the other hand, was the result of me targeting what would lead (pardon the pun) the business’ customers to search for a dog-walking business. I wanted to tackle the pain-points: time and stress. In a dog-walker, the customer would find a solution to less stress and more time. ‘Letting you off the leash’ rids the customer of their responsibility to walk their dog – granting them freedom.
One Minute Briefs
One Minute Briefs is an account on Twitter with over 30K followers. They have built a huge, thriving community revolving around ‘one minute briefs’. Every working day, they post a brief – often in collaboration with another brand or business. And every working day, their followers tweet quick advertising ideas. A short while after, the shortlist is announced – with the winner, or winners, announced soon after.
Below are a few examples of my winning and shortlisted ideas.
Even with the 60-second time limit, sometimes it is not an advert that comes to mind – but a campaign. Here are a couple of campaigns I came up with.
The first had me using stock images and taking inspiration from what I could see in them to provide the three interests the pair in the image would be discussing; whereas the second had me thinking of what someone might say when they arrive in the afterlife unexpectedly – trying to use a combination of both humour and shock.
Some writers see briefs as restrictive. I, on the other hand, do not see them as a burden – I see them as a gift. I love the challenge they give, the platform they provide for your content to build on, and the creativity they spark – for both the challenge and platform send you down a writing-road you would have never ventured down beforehand.
Think we can work together?
I am always happy to offer more examples, discuss your ideas, and make sure that you and he make a good union – for the benefit of you, your business, and your product.