Fall in love with copy.
You should try to.
Or, allow me
to fall for you.
I have not long graduated from a Creative Writing BA (Hons) degree at Arts University Bournemouth. Though I entered the course as a writer of fantasy-fiction and country songs, I very much see myself now as a writer of nonfiction and – more importantly – copy.
Life after university not only has me running from COVID-19’s grasp, it has me creating lots of copy for my current place of work (Campus Living Villages’ Bournemouth University Village – a long name, I know) and writing my memoir-and-advice book: 9 Months, My Arse (and the ‘Arse’ that is Adult-Adolescence – a Product of Chaos) – another long name, I know. I also submit B2C scamps and ideas for briefs posted daily by the Twitter page: One Minute Briefs – a great way to flex one’s copywriting muscles.
In short: I am a copywriter who writes copy (no surprises there) and nonfiction.
On the posters below, you can find examples of my copy for Campus Living Villages’ Bournemouth University village.
Behind the creation.
Visually, I worked with the company’s marketing guidelines, picking from their preferred colour palettes and fonts. The first display of posters were made when COVID-19 hit the business early Spring. They wanted to make the message of cleanliness and safety as clear and obvious as possible, plastering the buildings’ interior with the posters. For this reason, I kept them all the same colour – so students would know that blue or purple meant COVID-19. Regarding the copy, I put the key words/phrases in yellow, and kept the overall content simple and direct – knowing that each poster would be read as a student or colleague glanced its way.
The second display of posters covered a broader range of messages/subjects – thus I used a wider range of colour choices. Meanwhile, I kept the writing and the layout the same, to give the buildings’ residents consistency. Once again, knowing that these posters would be glanced at (more often than not), I wanted the message to be delivered – or at least alluded to – in the headlines.
Branding and taglines.
The best go unnoticed,
only to be remembered.
“I’m after a name for a dog-walking business. Can you think of any?”
“Give us a mo’,” I said. And a mo’ I was given.
a choice of names, logos, and taglines.
Behind the creation.
The name came from the word a lot of dog owners use for walking their dog(s), whereas ‘South-coast’ was added due to copyright and clarity over location. Regarding the taglines, they all suggest that allowing for someone else to walk your dog gives the owner a chance to relax – that is the message and selling point I wanted to give the business.
Behind the creation.
Poole Paws was a way to bring together the location and the subject at hand with the name. Again, the taglines’ message remained the same. In the end, taking all the ideas into consideration, the client went for Walkies and ‘Letting you of the leash’, delighted that I had not just come up with a name, but I had offered a logo and tagline to go with it – multiple, for that matter.
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‘One Minute Briefs’
Briefs are a gift, not a burden.
‘One Minute Briefs’ is a page on Twitter that posts daily briefs, asking for creatives – whether they be copywriters, designers, or anyone simply interested in advertising – to submit entries (scamps or ideas) via a tweet. Below, you can find some of my entries – some of which (the likes of the Wallace and Gromit cheesecake, the bad hair day, and the ‘Morphy Richards’ ideas) were either shortlisted or victorious. The key with the below ‘OMB’s is that they are created quickly – to capture the initial idea, for either an advert or campaign.