Benjamin Caleb Rose
I’m coming off the end of a Creative Writing BA (Hons) degree at Arts University Bournemouth, where – having entered as a writer of fantasy fiction and songs – I have explored, grown confident, and fallen in love with many other forms of writing – two of which being copywriting and advertising. I enrolled in the course knowing that I wanted to return to the ‘real world’ as a writer and, during my second year, we were introduced to copywriting and I loved it instantly. I knew how I wanted to enter the ‘real world’ again. During, and alongside, my degree, I have written (and started submitting to literary agencies) a fantasy novel, Beneath the Surface: The Shekinah Children, and I am deep into two other projects: another fantasy novel (yet to be named), and a memoir-and-advice book – “9 months, my arse.”. In it, I tell my story of extreme-premature birth, reflecting on my loss, grief, and recovery. As well as these projects, I have written designed, and written the content for, my own WordPress website (using the plug-in, Elementor) to act as a showcase for my creative work: www.calebcreative.co.uk. Here, you can find examples of my writing and my music – having released several country/pop songs online too.
Creative Writing BA (Hons) Degree (2017 – Present)
As mentioned, I entered my degree a writer of fantasy fiction and songs. However, in year one, we experimented with most forms of creative writing – and by the end of the year, I was writing screenplays and nonfiction too. Come year two, we were introduced to copywriting. A Bournemouth-based freelancer delivered lectures on the form – and I loved it, demanding (via student feedback) for the course to place more emphasis on it. Thus, in year three, another freelance copywriter came in and taught us more about the trade, introducing us to the likes of David Ogilvy. By this point, I realised that, as well as having a desire to get my fiction and nonfiction published, I wanted to make a career of copywriting, drawn in by the need to work from an array of prompts and boundaries, to work with an attention to detail with every word, and to work with the target audience and the core of it. I love questioning why a reader would be lured in by a particular headline or slogan, why one campaign succeeds over another, and how one idea out-lives others – perhaps even becoming a ‘big idea’, as Ogilvy says.
Thus far, I have received the following grades in my Creative Writing degree:
- Making an Income as a Writer (Yr 3) – 58.00
- Writing in the Community (Yr 3) – 72.00 (project); 65.00 (blog)
- Crafting with Writers (Yr 2) – 72.00
- Narrative (Yr 2) – 68.00
- Writing with Boundaries (Yr 2) – 58.00
- Creative Non-Fiction (Yr 1) – 65.00
- Poetry (Yr 1) – 62.00
- Scriptwriting (Yr 1) – 68.00
- Fiction (Yr 1) – 75.00
- A Writer’s Toolkit (Yr 1) – 72.00
For my Final Major Project, I have submitted (and awaiting the results for) a 20K words creative submission, containing extracts from the above-mentioned “9 months, my arse.” (memoir) and untitled fantasy novel, and a 3K reflective essay, where copywriting advice and theory on editing took prominence.
Current and Previous Jobs:
Campus Living Villages – Customer Service Advisor (2017 – Present)
My job role at Camus Living Villages has evolved over the years, alternating between full-time in the holidays and part-time during the academic terms, and earning more and more responsibilities. The job has primarily consisted of:
- Communications – physically liaising with students, responding to questions and making announcements via email, and responding to queries, but also chasing debt and solving problems with students’ Campus Living Villages online portal, over the phone.
- Admin tasks – using the likes of excel to organise jobs/roles within the team and upload ‘nominations’ (applicants) to our online database on StarRez.
- Event organisation – creating ideas and organising events for residents across the three buildings covered by the team.
- Welfare – responding to emergencies in the buildings and checking-up on students, who have either been involved in previous incidents or have had Bournemouth University, flatmates, or family contact us on their behalf.
- Lone-working – manning one of our three buildings (ranging from 400 beds to 100 beds) alone, responding to any correspondence while being a first point-of-call in the case of emergencies, ranging from fire-alarms to paramedics or flatmates acting on extreme welfare cases.
- Debt-chasing and inspections – chasing late or problematic rent payments and inspecting our residents’ rooms and flats throughout the year, ensuring they are not damaging the building or putting their own hygiene, health, and/or safety at risk.
As well as the above tasks, my most recent manager issued the team individual responsibilities of our choosing – of which I asked to be the team member to take the lead on any correspondence possible, creating flyers/posters and creating email templates, working within our company-wide marketing guidelines (ranging from colour palettes to a preferred use of language/structure) while doing so.
Anglian Home Improvements – Marketing (2017)
Between my time at the above Creative Writing degree and Campus Living Villages, and the below HP Music, I worked in door-to-door marketing, trying to create ‘leads’ – meetings that would take place between the potential client and sales team. This job role proved a test of endurance, both physically and mentally, as we worked long hours through all weathers, having to remain positive and enthusiastic – all while having to shoulder a lot of natural rejection, whether it be no answer at the door or a ‘no’ from the person behind it.
HP Music – Studio/Business Assistant (2016 – 2017)
I worked as an apprentice/fist-hand assistant for the owner of the artist development business and recording studio: HP Music. Though I was initially brought into assist as an apprentice recording-engineer, my self-taught Adobe Photoshop and design skills, as well as my knowledge and love of words (thus correspondence and, what I didn’t realise was, copywriting) had me become more of an in-house designer and copywriter. I designed WordPress websites using X Theme’s Cornerstone and wrote the copy for them, music artists’ album and social media artwork on Adobe Photoshop, and continuously edited and/or wrote the copy for the business’ correspondence, website, and marketing.
An Evening of Country – Host and Organiser (2013 – 2019)
I hosted and organised a modern-country music night, bringing local musicians and those from further afield together, building a community/scene for those in the genre throughout the Bournemouth and Poole area. During my time single-handedly running the night, I networked with local music venues, event/festival organisers, and both local and national musicians/acts, designed any necessary flyers, posters, and online artwork, and performed on stage myself – both as a compere and musician.
The Lord Bute – Waiter (2014 – 2016)
I worked a silver-spoon service on routine afternoon/evening shifts, as well as functions – ranging from Elvis Presley tribute nights to weddings.
Currently nearing the end of a Creative Writing BA (Hons) degree.
Level 3 BTec at ACMR: Distinction, Merit.
3 A levels:
- Acting BTec (Distinction)
- English Combined (B)
- Film Studies (C)
11 GCSE’s (A-C), including: Maths, Science, and English.
More About Me:
Growing up, I have always loved and over-analysed anything containing words – whether they be written or spoken. Adverts. Billboards. Shopfronts. I’ve always questioned the decisions behind why the person behind them made the choice to use particular colours, words, or design choices – to capitalise a letter that, in regular circumstances, would not be uncapitalized. Since I started secondary school, I’ve always written songs and novels – proving, and never losing, my writing stamina. Word counts don’t bother me – whether they sound ‘big’ or ‘small’ for the task. Likewise, I have always shown, and since built-on, a diversity in my writing too. No matter the form, however, I always keep my target audience in mind, striking a balance between what they want/expect (the mainstream) and adding something new to the form/genre.
When it comes to creativity, I have a passion for change and new ideas. I’m constantly watching videos that prove/offer new ways of thinking – whether that be some barking-mad conspiracy video or a showcase of the tiny-house movement spreading across America, Australia, and New Zealand. Reading-wise, my degree has encouraged me to keep turning to books and writing outside my comfort-zone. In more recent times, I have read a range of more theoretical work, ranging from The Hiram Key and Before the Pyramids to Adult Children: The Secrets Behind Dysfunctional Families and The Book You Wish Your Parents Had Read and Your Children Will Be Glad You Did.
Aside from all things words and reading, I have a passion for history (especially the Medieval and Neolithic eras), travelling (especially where there may be a castle or two to see), and, somewhat guiltily, football – especially as the spectator, not the participant. I love nothing more than to sit down, with coffee and biscuits at the ready, to watch (while preaching the incredibility) of Pixar, a Richard Curtis rom-com, or a good TV series – such as The Last Kingdom or Fawlty Towers.
As mentioned before, you can find more examples of my work/writing on my website: www.calebcreative.co.uk