Benjamin Caleb Rose
From graduating with a 2:1 in a Creative Writing BA (Hons) degree at Arts University Bournemouth, I moved from working as a Customer Service Advisor of 4 years to working as a Marketing Executive for a 3PL, writing copy and content for our own fulfilment and co-packing businesses, our two e-commerce brands, and a selection of clients. Outside of my working life, I am currently in the process of submitting a fantasy fiction novel (whilst beginning to write another) and I am waiting to revisit a self-help manuscript about fatherhood, loss, and how to tackle mental health through moments of change.
I-Fulfilment, Marketing Executive (November 2020 – Present)
I have been working as a Marketing Executive at the 3PL, I-Fulfilment, hired as the sole copy and content writer – whilst dabbling in WordPress, Photoshop, and Mailchimp. My time at I-Fulfilment has led me to do a lot of admin work too, covering sickness and busy holiday periods. This revolved around our own software and Amazon. Regarding my marketing work, my work for I-Fulfilment has mainly consisted of major projects, such as:
- Writing the content for Product Pack’s website – whilst helping with some of the WordPress design via Elementor.
- Writing (and speaking) over an hour’s worth of heavily-detailed scripts for tutorial videos regarding our online software used with fulfilment clients.
- Writing the content for Portal Outdoor’s website, including the 100+ products.
- Slowly reworking the product content on one of the brand’s websites.
- Writing the content and copy for our other brand’s new range – including Amazon listing content, Amazon A+ content and design, and Mailchimp content and design.
- SEO admin and keyword research for a new business we launched earlier this year.
Creative Writing BA (Hons) Degree (2017 – 2020)
I entered the degree a writer of fantasy-fiction and country songs. By the end of the year, however, I was writing screenplays and nonfiction. Year two introduced us to copywriting. I loved it, demanding for the degree to grant more attention on the form. Thus, in year three, we were taught more, introduced to the likes of David Ogilvy and Garfinkel. We were also advised to start submitting entries to Twitter’s ‘One Minute Briefs’ – a great way to flex one’s B2C copywriting muscles.
Year 3 had us work as writers in the community. For my project, I collaborated with a charity, SSNAP, who had helped my partner and I prior to the year commencing. I had them write features for my memoir and self-help book – of which I had just started writing myself. Meanwhile, for my ‘Final Major Project’, I submitted a creative piece containing extracts of nonfiction and fantasy – plus a reflective essay, where my reading and research of copywriting and editing techniques took prominence.
I am proud to say that I graduated with an Upper Second-Class Honours (2:1).
Campus Living Villages, Customer Service Advisor (2017 – 2020)
My job role at Campus Living Villages evolved over the years, alternating between full-time in the holidays and part-time during the academic terms, earning more responsibilities with each transformation. I created most (if not all) of our team’s digital and physical content and respond to a large portion of our email queries.
When COVID-19 struck, I wrote the copy and designed the posters for our safety procedures. This coincided with the annual clean, usually outsourced to an external cleaning company. As untrained cleaned, I provided a how-to guide/booklet for our team to take with them. Furthermore, I created an FAQ Word Document to help forge a consistency in our team’s correspondence with our residents. With any content, I followed our company-wide marketing guidelines.
Over the years, the job consisted of:
- Communication – liaising with students via email and in person, chasing/discussing debt and welfare and solving problems with the students’ online portal.
- Admin tasks – using the likes of excel to organise jobs/roles within the team and upload ‘nominations’ (student applicants) to our online database on StarRez.
- Welfare – responding to emergencies in our building and checking-up on students.
- Lone-working – manning one of our three buildings (ranging from 100 beds to 400 beds) alone, responding to any correspondence while being the first point-of-call in an emergency.
An Evening of Country, Host and Organiser (2013 – 2019)
I hosted and organised a modern-country music night, bringing both local musicians and those from further afield together, building a community for the genre throughout Bournemouth and Poole. During my time running the night, I networked with local music venues, event/festival organisers, and both local and national musicians/acts, wrote and designed any necessary flyers, posters, and online advertising on Adobe Photoshop, and performed on stage – both as a compere and musician.
Anglian Home Improvements, Marketing (2017)
Before enrolling on the Creative Writing degree and working at Campus Living Villages, I worked in door-to-door marketing, creating ‘leads’ – meetings that took place between the potential client and sales team.
HP Music, Studio/Business Assistant (2016 – 2017)
Though I was initially brought into assist as an apprentice recording-engineer, my self-taught Adobe Photoshop and design skills, as well as my knowledge and love of words (thus correspondence and, what I didn’t realise was, copy and advertising) had me become more of an in-house designer and copywriter. I designed WordPress websites using X Theme’s Cornerstone and wrote the copy for them, music artists’ album and social media artwork on Adobe Photoshop, and continuously edited and/or wrote the copy for the business’ correspondence, website, and marketing.
The Lord Bute, Waiter (2014 – 2016)
I worked a silver-spoon service on routine afternoon/evening shifts, as well as functions – ranging from tribute nights to weddings.
Upper Second-Class Honours (2:1): Creative Writing BA (Hons) degree.
Level 3 BTec at ACMR: Distinction, Merit.
3 A levels:
- Acting BTec (Distinction)
- English Combined (B)
- Film Studies (C)
11 GCSE’s (A-C), including: Maths, Science, and English.
More About Me:
Growing up, I have always loved and over-analysed anything containing words – whether they be written or spoken. Adverts. Billboards. Shopfronts. I’ve always questioned the decisions behind why their creator made the choice to use particular colours, words, or designs – to capitalise a letter that, in regular circumstances, would be uncapitalized. Since starting secondary school, I’ve always written songs and novels – proving, and never losing, my writing stamina. Word counts don’t bother me – whether they sound ‘big’ or ‘small’ for the task. Likewise, I’ve always shown a diversity in my writing. No matter the form, I always keep my target audience in mind, striking a balance between what they want/expect (the mainstream) and adding something new to the form/genre.
When it comes to creativity, I have a passion for change and new ideas. I’m constantly watching YouTube videos that offer me a chance to learn – whether that be some a showcase of the tiny-house movement spreading across America, Australia, and New Zealand or vegan cooking channels introducing me to new methods and ingredients to spice-up my kitchen antics. Reading-wise, I turn to books and writing outside my comfort-zone. In more recent times, I have read a range of more theoretical work, ranging from The Hiram Key and Before the Pyramids to Adult Children: The Secrets Behind Dysfunctional Families, The Book You Wish Your Parents Had Read and Your Children Will Be Glad You Did, and 12 Rules of Life.
Aside from all things words and reading, I have a passion for history (especially the Medieval and Neolithic eras), travelling (especially where there may be a castle or two on offer), and, somewhat guiltily, football – especially as the spectator, not the participant. Most of all, however, I love nothing more than to sit down, with a coffee and biscuits at the ready, and watch (while preaching the incredibility) of Pixar, a Richard Curtis movie, or a TV series – usually an epic, like The Last Kingdom, or a comedy classic. Fawlty Towers, for example – arguably the greatest British comedy available to man.